I have worked with executives, coaches, startups and agencies in more than 15 countries. The documents and the writing themselves are on the samples page.
The whole system
An Australian running coach
27 paid seats from one launch
I ran his marketing on a retainer. I built the workshop funnel in half a day and ran the launch campaign, and around it I ran the whole system: a content operating system, a weekly plan, nurture and reactivation workflows, video sales scripts, ad angles, a client case study and a ranked hit list of warm leads with the message for each one already written.
“Great result on getting some sales and there has been some positive feedback as well.”
Pipasu Soni was Executive Vice President and CFO of NFI Group, a bus manufacturer listed on the Toronto Stock Exchange. He had the stories and the numbers. My job was to keep every bit of his expertise and make it read like a person talking. The articles brought him private messages and requests for more. He raised my rate, then trusted me with a bigger piece of writing away from LinkedIn and added a bonus to it.
“This was a massive lift on your part. Thank you!”
Short-form video
Mehar Labana
The first batch turned into a partnership
Reel scripts in the voice of a business coach with more than 100,000 followers. Each one opens with a story her audience already knows, turns it into one business lesson, and ends with one clear ask.
“Your writing is matching my brand voice and tone… I’d like to formalize our partnership!”
Website copy and investor materials
Encore AI (formerly Insait)
An AI company selling into banks
I rewrote their website copy and wrote investor and client materials while the company was still called Insait. It has since become Encore AI and raised a $30M Series A in July 2026.
A whole website, written
An immigration consultancy in Doha
42 pages, one voice
The home page, the about page, six work-visa country pages, seven business immigration pages, six residency-by-investment pages, eleven in-country residency pages and ten blog articles. High-stakes work: the reader is betting their family’s move on it, so the copy had to sell without promising anything the firm cannot deliver.
Publicity and a publication launch
A Sydney practitioner going into press season
Three jobs, then a longer contract
She needed to be ready for podcasts and press. I wrote a one-page press sheet and a four-page media kit with story angles an editor could run with, reviewed her website with a written report, edited her essays, and set up and launched her Substack publication.
LinkedIn, run as a series
Mahlena-Rae Johnson
Five days, one idea a day
A five-day LinkedIn series for a speaking coach who works with introverted edtech CEOs. I wrote the posts, set the order they ran in, designed the image for each day and wrote two long articles for her blog.
“These are great, Richard, both your creative design and writing, as well as your advice.”
Email and AI systems
Fire Fuel SEO
The agency’s first AI prompt system
A home services SEO agency in Tucson, Arizona. I built their first custom AI prompt system for producing content, wrote cold email sequences for their campaigns, and wrote their founder an article, in his voice, on what AI search means for local businesses.
Long-form SEO
FounderJar
Up to 10,000 words at a time
Software guides, month after month for more than two years, starting in 2020. They still run on the site today under the founder’s byline. This is the work that made me Top Rated on Upwork early.
“Richard is a great and fast writer.”
In their words
What clients say.
“
This was a massive lift on your part. Thank you!
“
You nailed it, Richard… Your writing is matching my brand voice and tone… I’d like to formalize our partnership!
“
These are great, Richard, both your creative design and writing, as well as your advice.
Start here
Tell me what you are selling and who it is for. I will tell you what I would build first.
Message me on WhatsApp, and send a voice note if that is easier. I usually reply within a few hours, and I work on GMT+1.