For founders, coaches and agencies

Taking two new retainer clients per quarter

You don’t need a marketing team. You need me.

I build the system that brings you clients: the offer, the copy, the pages, the funnel, the emails, the content, the ads and the automations behind them. Then I run it every week, so you keep doing the work only you can do.

Trusted by the former EVP and CFO of NFI Group, Encore AI and a business coach with 100K+ followers. Top Rated on Upwork, with clients in 15+ countries.

Richard Akande
27paid workshop seats sold through a funnel I built in half a day
on Upwork
Top Rated
Job Success
100%
client rating
5.0
countries
15+

Trusted by

Former EVP and CFO, NFI Group Encore AI (formerly Insait) Mehar Labana Fire Fuel SEO FounderJar

Start where you are

What brought you here?

Proof

Some of what my work has produced.

27 seats

sold at $47 for a coach’s paid workshop, through the funnel I built and the launch emails I wrote.

42 pages

of website copy for an immigration consultancy: home page, about page, thirty country pages and ten articles, all in one voice.

1 batch

of reel scripts was enough for a business coach with 100K+ followers to ask me for an ongoing partnership.

A five-step funnel built in GoHighLevel: registration and checkout for two countries, and a thank-you page
This is the workshop funnel I built in GoHighLevel, for two countries and two currencies. The client and workshop names are blurred.

Selected work

I’m the same person behind a launch on a deadline, a 42-page website, a CFO’s articles and a coach’s scripts.

The whole system

An Australian running coach

27 paid seats from one launch

I ran his marketing on a retainer. I built the workshop funnel in half a day and ran the launch campaign, and around it I ran the whole system: a content operating system, a weekly plan, nurture and reactivation workflows, video sales scripts, ad angles, a client case study and a ranked hit list of warm leads with the message for each one already written.

“Great result on getting some sales and there has been some positive feedback as well.”

The coach, after the workshop

Editing for an executive

A former EVP and CFO of NFI Group

Rate raised, then a bigger job and a bonus

Pipasu Soni was Executive Vice President and CFO of NFI Group, a bus manufacturer listed on the Toronto Stock Exchange. He had the stories and the numbers. My job was to keep every bit of his expertise and make it read like a person talking. The articles brought him private messages and requests for more. He raised my rate, then trusted me with a bigger piece of writing away from LinkedIn and added a bonus to it.

Short-form video

Mehar Labana

The first batch turned into a partnership

Reel scripts in the voice of a business coach with more than 100,000 followers. Each one opens with a story her audience already knows, turns it into one business lesson, and ends with one clear ask.

Website copy and investor materials

Encore AI (formerly Insait)

An AI company selling into banks

I rewrote their website copy and wrote investor and client materials while the company was still called Insait. It has since become Encore AI and raised a $30M Series A in July 2026.

What changes

The raw material for your marketing is already inside your business. It just never gets out.

Right now

  • Your best thinking stays in voice notes and call recordings.
  • Your list hears from you when you remember.
  • The funnel gets built the week of the launch, if at all.
  • Warm leads go cold in a spreadsheet nobody opens.
  • You write the post at 11pm, or you skip it.
  • You can’t tell which of it made money.

Once I am in

  • One strong piece of content a week, with everything else made from it.
  • Emails that go out whether or not your week went to plan.
  • The path from interested to paid, built and tested before anyone sees it.
  • Your warm leads ranked by how close they are to buying, with the follow-up already written.
  • Your voice on the page without you writing a word.
  • Numbers read honestly every week, so the next move is obvious.

What I do

I build and run the whole system.

I build the parts, connect them, and keep them running. You can take the whole system or one piece of it.

  • 01

    Offer and positioning

    I pin down what you sell, who it is for, and why it beats what they are doing instead. Everything downstream breaks if this is vague, so it goes first.

  • 02

    The content engine

    You get one main piece a week, in whatever form suits you and your buyers: video, article, podcast or newsletter. Everything else is made from it, so there is only one production line to keep running, even in a week that falls apart.

  • 03

    Funnels and pages

    I build the pages that carry the offer, from the home page to the checkout: registration, payment, thank you and confirmation, in every currency you sell in, tested end to end before a single person sees them.

  • 04

    Email and automation

    I write the launch, nurture and reactivation emails, and build the workflows in your CRM, whether that is GoHighLevel, HubSpot or another tool, to sort new leads into hot, warm and cold and hand you the hot ones the moment they reply.

  • 05

    Sales assets

    I write sales pages and video scripts, ad angles that each test a different idea, client case studies, and warm-lead lists with a follow-up message for every name.

  • 06

    Your LinkedIn, run for you

    I plan your profile, posts, articles and newsletter as one thing and handle them end to end. You approve and I publish. Posts on their own are the smallest part of it.

I work in the tools you already use, including GoHighLevel, HubSpot, Mailchimp, Kajabi and Meta Ads Manager.

One piece at a time

Hiring for one role? That works too.

You can hire me as a copywriter, content writer, SEO writer or LinkedIn writer, or for a funnel and automation build.

What each role includes

In their words

What clients say while the work is happening.

This was a massive lift on your part. Thank you!

Pipasu SoniFormer EVP and CFO, NFI Group

You nailed it, Richard… Your writing is matching my brand voice and tone… I’d like to formalize our partnership!

Mehar LabanaBusiness coach

These are great, Richard, both your creative design and writing, as well as your advice.

Mahlena-Rae JohnsonSpeaking coach

How I work

I run your marketing the way medicine taught me to handle a case.

Most marketers prescribe before they examine. Medicine trained me to do the opposite, and the clinical method turned out to be the best marketing process I have ever used. I follow four steps, in this order, every time.

  1. History

    Before I write anything, I read everything: your calls, your transcripts, your old posts, your CRM and the strategy your other advisors already gave you. That is usually where the answers are.

  2. Diagnosis

    Then I show you where the system stalls, and I cite your own sources back to you, so you can check every point for yourself.

  3. Treatment

    I build the thing that closes the gap and I run it: the pages, emails, workflows, scripts and content. You get them built, tested and live.

  4. Follow-up

    Then I read the numbers honestly every week. What worked gets more, and what did not gets cut, including my own ideas.

Richard Akande

Who you would be working with

I started in 2020 with one client and a borrowed laptop.

Six years later I am Top Rated on Upwork with 100% Job Success, a 5.0 rating and clients in more than 15 countries.

My training in medicine gave me the thing that makes this work: take a proper history before you diagnose anything.

Start here

Tell me what you are selling and who it is for. I will tell you what I would build first.

Message me on WhatsApp, and send a voice note if that is easier. I usually reply within a few hours, and I work on GMT+1.

+234 906 119 6816 · [email protected]
Prefer to keep it on Upwork? Invite me there.

Taking two new retainer clients per quarter